No waiting times, no paper forms, but separate waiting zones for dogs and cats, modern design and digital support via app: The Berlin start-up “Rex” brings its innovative veterinary practice concept to Munich. The first location in Schwabing will open from the end of May – with long opening hours, your own software and a clear focus on young, urban pet parents. Founder Jonathan Loesing explains why the success concept is also urgently needed in the Bavarian capital.
Munich (Schwabing). The dog trembles, the cat me in – and there is a depressed mood in the waiting room. For many animal owners, walking to the vet is associated with stress. The start-up Rex wants to change that-with a veterinary practice that feels more like a concept store. Now the company is also coming to Munich: At the end of May at Hohenzollernstraße 36, a new location opens at the end of May that wants to be digital, design -oriented and well thought out. And that fits the city: According to the official statistics, 45,738 dogs were registered in terms of tax at the end of 2023 – more than ever before. Pets are no longer a marginal phenomenon, but fixed members in everyday family life. In Bavaria, for example, more cats live than children under the age of 18, which underlines the importance of pets in society (1). Many young people who have to combine work, mobility and animal responsibility live in urban quarters such as Schwabing. “We want the vet visit to be conveniently built into everyday life-and at the same time feels like a detour to the wellness studio,” says Jonathan Lösing, founder and managing director of Rex. Together with co -founder Julian Lechner, he developed a concept that combines digitization with veterinary care. With the new location in the Schwabing pet spot, the two see the “Perfect Match” between supply and demand.
Schwabing as a key location
For Rex, Munich is not just any next location, but a strategic milestone. “There is a high density of pets, an urban, quality -conscious population and a strong demand for modern care,” reports Lösing. Especially in districts such as Schwabing, where many young families, working people and digital affine pet owners live, the concept meets a noticeable need. “Especially with millennials between 25 and 45, we see that pets have long been no longer a leisure activity, but a fixed part of the family – and thus also entitlement to care that is based on everyday life, mobility and modern standards,” explains Lösing. It was crucial for him: “Müncher attach great importance to quality, design and efficiency – why should it be different when visiting the vet?”
Digitization instead of long waiting times
If you book an appointment with Rex, you do this online – without paperwork, without a call, without a form. The app is the constant companion of the pet owners: it not only serves to book, but also as a central source of information. Appointments, anamnesis, treatment courses, as well as proactive memories and updates in real time run through them. At the same time, it is directly connected to the internal software of practice – the system with which the treating veterinarians work. Both sides access the same, digitally stored patient files in which vaccinations, diagnoses, laboratory values or medication plans are recorded. This makes the supply transparent, fast and flawless – and prevents double examinations or unnecessary waiting times. “When you move from Berlin to Munich, the system already knows the cat. This saves time and nerves,” says Jonathan Lösing. But Rex goes even further to adapt to the dynamic lifestyle of many pet owners: The specially developed software stores all data across location, so that animal and humans are looked after everywhere – without any new registration. The app automatically receives users memories of vaccinations, provisions or recommended follow -up treatments. And that is customized by health data and animal profile. The design of the practice rooms also follows this principle of reducing stress: dogs and cats are waiting separately, accompanied by calming scents and small treat stations. The furnishings are open, bright and warm. Instead of tiles and neon light, visitors can expect wood, textile and restraint. Clinical cold? None.
Employees feel particularly comfortable here
But Rex not only thinks of animals and their owners, but also uses digitization to relieve the practical personnel. In an industry in which enormous bureaucracy and emotionally and physically stressful working conditions are part of everyday life, the company relies on a modern work culture, based on the model of the Berlin startup world. “We have digital shift planning, fair salaries and clear structures. Our goal is to be an employer who lasts veterinarians in the long term,” says Lösen. The employees, called 'Die Rexies' internally, regularly organize team events – also with dogs and Co. further training and clear development paths are also part of the concept and are funded financially. This in turn has a positive effect on the quality of the supply. Loesing explains: “Due to the automated and digital data management, a lot of bureaucratic effort is eliminated. Instead of waste time and paper, the employees can concentrate on animal welfare.”
Starting shot for the next generation of veterinary medicine
Munich practice is already the seventh location of Rex. Further cities should follow. Growth is strategically thought and is intended to increase the most important advantage of the concept for the animal parents: medical care in the highest quality, but also modern and accessible at any time. “What counts for us is that a visit to the vet is no longer more stressful than necessary – neither emotionally nor organizationally.” The opening times, the spatial design and the digital service should enable exactly that. With now over 100 employees and several thousand treats carried out, Rex sees itself well positioned. It is no coincidence that the market is currently moving. The trend towards more pets – especially according to Corona – meets an undershoted industry with a great need to catch up. What has long been standard with the hairdresser, dentist or optician should also arrive in veterinary medicine: good service, transparent processes, less stress. The fact that this vision is now going on in Schwabing should not only be happy.
About Rex
Rex is a start-up founded in Berlin in 2021 in Berlin by Jonathan Loesing and Julian Lechner. On the one hand, Rex operates its own, modern, technology -based veterinary practices. On the other hand, Rex also offers a digital platform for pet owners for veterinary dates, telemedicine and an electronic patient file. The focus of Rex is on a pleasant customer experience, digitized processes and first -class veterinary care. The company has already collected over five million euros from investors and is aiming to digitize the market for veterinary care and make it more efficient. More information on www .Rex .app.
source
1. Https: // www .mer kur .de/b a y e r n/s o-d i e-s t i s t i k e n-i n-b a y e r n-l e b e n-m e h r-k a t z e n-a l s-k i n d e r-9 1 0 2 4. h tml