140 exhibitors await dog lovers on 14,000 square meters
Muenster. Shop yourself happily at DOGlive – Münster will once again become the center of the dog world. DOGlive opens its doors from January 17th to 18th, 2026 and transforms 14,000 square meters of exhibition space into a diverse experience for all dog owners. Over 140 exhibitors present a wide range of products, services and innovations related to dogs – from high-quality accessories to digital solutions and travel offers.
Project manager Leonie Heinrichs is already giving initial insights: “DOGlive offers a wide range of information and experiences for everyone who wants to develop further with their dog. The diversity of exhibitors is particularly exciting – from established brands to innovative start-ups.”
Start-up area: stage for young companies
In 2026, the South Exhibition Hall will again offer its own start-up area, which will present new ideas and fresh concepts in the industry. Visitors will find, among other things, innovative solutions for coat health and grooming, sustainable dog accessories, such as those made from cork, as well as handmade products for everyday life with dogs. A compact overview of fresh ideas and young companies in the industry.
An example of the development of companies in the start-up segment is Lumiies: still represented in the start-up sector in January 2025, they will be exhibiting regularly for the first time in 2026. The brand was awarded the title of “Best Newcomer of the Year” and presents vegan dog accessories in striking neon colors.
Photo worlds: professional photos and creative perspectives
Various photo stations are available in the Central and North exhibition halls. In addition to professional snapshot shoots, creative formats such as shots “from below” or the popular Holi shoot are also on offer. Only non-toxic color powder that is suitable for animals is used.
Planning a trip with a dog: inspiration for 2026 
DOGlive provides numerous ideas for your next holiday with your dog. The exhibitors provide information about dog-friendly river cruises and holiday regions such as Tyrol and Denmark introduce themselves. If you would like to travel with a specially designed camper, you will also find offers there. The trade fair thus offers a central point of contact for everyone who wants to plan their travel in a dog-friendly way.
Digital support in everyday dog life
Several providers are presenting modern tools and apps, including “Animalchat”, an AI-supported messenger for pet owners, and the “Rudel.App”, which delivers tested content tailored to the age, breed and personality of the dog. The digital solutions show how technology can meaningfully complement everyday life with dogs.
Service offerings
For anyone who needs to transport a lot of purchases after strolling through the trade fair, there is a shopping storage service available in Forum South, which is supported by animonda.
A visit that is worth it
Münster will once again be a meeting place for interested parties, experts and industry players. Further information and tickets are available at www.doglive.de. A little tip: It's worth buying tickets online in advance as they are cheaper than on site.