The trend is towards smaller four-legged friends
Dusseldorf. Dogs have been a loyal companion of humans for thousands of years. This will also be the case in 2025: ten million dogs lived in 8.3 million households in Germany last year. The current figures from the Pet Supplies Industry Association show this (IVH) and the ZZF – Central Association of the Pet Industry: Smaller dogs are particularly popular.
With a share of 43 percent, mixed breeds were by far the most common dogs in German households in 2025. Many owners appreciate their diversity, their individual characters and the wide range of sizes and temperaments. “The choice of dog today is more closely aligned with people’s everyday lives,” says IVH managing director Dr. Katrin Langner. “Factors such as your living situation and your own activity level are playing an increasingly important role – animal lovers are consciously looking for companions who fit their lifestyle and whose needs they can meet.”
Labradors, German Shepherds and Chihuahuas continue to be popular
Several well-known breeds follow almost equally behind the mixed breeds. The Labrador Retriever, the German Shepherd and the Chihuahua each account for around five percent. These breeds were already among the favorites in 2024. The proportion of German Shepherds has even increased slightly.
“The Labrador Retriever maintains its top position because it is considered a particularly family-friendly and active companion,” says Dr. Langner. “The German Shepherd dog impresses with its versatility and ability to learn.” At the same time, the strong positioning of the Chihuahua shows that smaller dogs are increasingly fitting into modern lifestyles. Jack or Parson Russell terriers, golden retrievers and dachshunds follow with three percent each.
Smaller dogs are increasingly shaping the street scene
There is a clear trend in the size of the dogs. Around a third of all dogs in Germany fall into the weight category between five and ten kilograms, such as the Jack Russell Terrier. This number has remained stable for several years. However, the proportion of large dogs weighing more than 26 kilograms, such as Labradors and German Shepherds, is declining. Five years ago a quarter of dogs were in this weight class, now it is only 19 percent.
The smallest dogs under five kilograms, however, only make up eight percent of all dogs in Germany. In addition to the Chihuahua, this includes the Yorkshire Terrier.
Character and needs are more important than trends
Despite all developments, choosing your own dog remains a very personal decision that should not be made based on popularity or appearance. “Each breed has different characteristics – such as the need for exercise, temperament or level of care,” says Dr. Langner. Mixed breeds in particular can have very different requirements. It is therefore important when purchasing to look for reputable sources that can answer questions about the character and individual needs of the dog.
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