Kleinheubach. Green Petfood, the provider of sustainable pet food, is now cooperating with the well-known dog behavior biologist, best-selling author and TV presenter Kate Kitchenham. She supports Green Petfood in the current “Urban Adventure” campaign as an expert with tips on the topic of “dogs in the city”. Green Petfood is also calling for applications for an exclusive workshop with the TV presenter.
With the 'Urban Adventure' campaign, Green Petfood would like to appeal primarily to people who live in the city with their dog. “Especially in urban areas, it is important that we use a lot of empathy and patience to get dogs used to the many sensory impressions and often exciting urban situations,” advises Kate Kitchenham. “There are a few important tips that will help you get used to it and ensure a relaxed life with dogs in the city. “So we can always discover new things with them and experience things that we would otherwise never have had the opportunity to see.”
The campaign will take place from October 7th in the form of media collaborations with high-reach titles such as ZEIT online and focus Online, but also with special interest media such as Green Lifestyle and Dogs as well as through Instagram collaborations. In addition, Kate Kitchenham will give important tips for urban life with dogs on various radio stations on behalf of Green Petfood.
More attention to sustainable pet food
Under the motto 'Greener. Better. Together', Green Petfood's mission is to make the world greener through pet food. The collaboration with the well-known bestselling author and TV presenter is intended to reach a broader target group and draw attention to the fact that pet food should become an important part of the green lifestyle. “There is an urgent need to rethink the choice of dog and cat food. In the future, we will also need more alternative, meat-reduced or meat-free food concepts that are affordable and accessible to everyone,” emphasizes Rafael Rybandt, Brand Lead at Green Petfood. Therefore, all Green Petfood products are based on meat-reduced or completely meat-free recipes. Dogs in particular don't necessarily need meat to get a full diet; What is important is the biological value of the proteins. These can be covered very well with vegetable proteins from lentils, peas or insects. In addition, Green Petfood has been relying on high-quality insect proteins for years, which are used, for example, in the complete feed 'InsectDog'. This is also suitable for dogs with intolerances without having to miss out on important nutrients. The first sustainable cat food, FairCat, has been part of the brand's range since 2019, offering an innovative recipe with poultry meat and insect protein for velvet paws. Next year, the company will also be launching a new wet food line for dogs.
Green Petfood prominent:
German Acting Award and Green Actors Lounge
In addition to the cooperation with Kate Kitchenham, Green Petfood recently presented itself as a sponsor of the German Acting Prize in Berlin. In addition, the provider of sustainable pet food launched a new interview format “Becoming Green” on YouTube this year, in which celebrities such as Ursula Karven and Hardy Krüger comment on the topic of green lifestyle. The new format was created as part of the cooperation with the Green Actors Lounge. This is an association of filmmakers, companies and committed people who are committed to the topics of fair cooperation, diversity, green film production and a sustainable lifestyle.
Other attention-grabbing measures that Green Petfood is currently implementing includes an ATV campaign with the two broadcasting groups Ad Alliance (RTL, VOX, RTLup, VOX up, RTL2, ntv, DMAX, HGTV, etc.) and SevenOneMedia (ProSieben, Sat.1, ProSiebenMAXX, Sat.1 GOLD, kabeleins, kabeleins Doku, sixx, etc.). Green Petfood specifically relies on geotargeting in 15 German cities, including Berlin, Hamburg, Munich, Cologne and Frankfurt.